Client’s Name: Election Commission
- Campaign Launch: The Karnataka Election Commission’s “Vote-A-Thon” voter-awareness rally was launched in Bengaluru, flagged off by Kannada film actress Praneetha Subhash. The public cycling/marathon event was covered in leading Kannada newspapers, highlighting its goal of boosting voter awareness ahead of the polls.
- Objective: Vote-A-Thon was designed to encourage 100% voter turnout, especially among first-time and young voters. Media reports emphasize that the campaign (supported by the state election commission and local civic bodies) aimed to instill voting awareness in citizens across the region.
- Public Participation: Hundreds of citizens took part in the Vote-A-Thon rally. Reports note that roughly 500 cyclists and 1,200 volunteers joined the awareness drive, reflecting strong community engagement and enthusiasm for the campaign.
- BrandMedia’s Role: BrandMedia served as the creative and organizing partner for Vote-A-Thon, handling branding and promotional support. The company designed campaign visuals (banners, logos and collateral) and helped coordinate the event alongside the election authorities, as reflected in the press coverage.
- Media Recognition: Major Kannada dailies (such as Vijayavani and Prajavani) ran prominent stories on the Vote-A-Thon campaign. Articles featured photos of the flag-off event and noted the campaign’s aims, explicitly mentioning BrandMedia’s involvement in bringing the initiative to life.
- Official Endorsements: Election officials and civic leaders – including Dr. R. Shettar (Bangalore district election officer) – spoke at the event and were quoted in the coverage, emphasizing the importance of voter awareness. Kannada press highlighted their support for Vote-A-Thon and its role in moving towards full voter participation.